The business case for adopting a ‘closed loop’ approach was previously easy to ignore. But rising commodity prices, expensive energy and increasing landfill costs have done much to push circular economy thinking into the boardroom. And the ‘Dame celebre’ of sailing, Ellen MacArthur, believes she can help it happen faster.
Stephen Bateman looks at the future of the Green Deal at Ecobuild and recommends a strategic marketing approach to safeguard the longterm success of the scheme
Could our pensions and savings be at risk from the overvaluation of fossil fuel companies? The carbon asset bubble may be real, but we can take action now and support our green future in the process.
Effective Green Deal marketing has to begin with demystifying worried prospects and putting them at ease about the scheme. Yet how many companies in the Green Deal supply chain can put their hand on their heart and say: “We put our customers at the heart of our organisation, we know their fears and concerns, and we provide corresponding videos, talks, blog posts, Q&As and downloadable documents via our website to educate our prospects and gain their trust over time so that they will reward us with their business”?
Few executives understand how social media drives sales. That’s why we ‘d like to share a success story (case study) that will unwrap the enigma that is social media for green business, and help you do nine things today.
There are three highly compelling reasons your business needs to experiment with content marketing: to help you improve your organic search rank, to put an end to an over-reliance on paid-for-media and to help you reach qualified prospects you ’d otherwise miss. Find out in more detail why.
We all hear about companies who lead in sustainability and their superstar sustainability leaders. So what are their secrets of success?
Sustainability is a driving force in business and sure-fire way to future-proof a brand as well as protect the planet. Behind every brand that endures the test of time there is a compelling story. Inspired by what we observed at Sustainable Brands London, we offer this guidance on branding to UK SMEs.
In the face of rising emissions and slow political progress on a global deal to tackle climate change, businesses hold the key to accelerating the move to a sustainable future. So want will market leaders at the Sustainable Brands conference in London have to offer?
The Green Deal presents many challenges and opportunities for both consumers and industry, many of which surround the role of the SME. So why would a small business choose to be part of the Green Deal?