The Green Investment Bank has been set up to address green infrastructure “market failures”, but is it not just doing the same as other banks are already doing?
The big boost in the Budget was for the housing market, but the Green Deal didn’t get a look in. So will the Green Deal be an inspirational catalyst for the transformation of our building stock or the single largest destroyer of property values since the demise of double MIRAS?
Inspiring, green and innovative: why I came away impressed by RegenSW’s Renewable Energy Marketplace
What do an electric four-wheel vehicle you can peddle, unobtrusive secondary glazing and a bit of brass piping that makes it less expensive to run a combi boiler have in common? They all originate from the southwest and they were all being showcased at RegenSW’s Renewable Energy Marketplace (REM) this week.
The Green Deal has its limitations and won’t work for everyone’s home, but it provides a fresh catalyst for us all to enquire and assess the energy efficiency of our old homes.
Stephen Bateman looks at the future of the Green Deal at Ecobuild and recommends a strategic marketing approach to safeguard the longterm success of the scheme
An expert guide to help Green Deal installers, assessors and providers create and distribute higher quality stand-out content which will attract and lower consumer resistance to installing energy efficiency measures to reduce their energy bills.
Effective Green Deal marketing has to begin with demystifying worried prospects and putting them at ease about the scheme. Yet how many companies in the Green Deal supply chain can put their hand on their heart and say: “We put our customers at the heart of our organisation, we know their fears and concerns, and we provide corresponding videos, talks, blog posts, Q&As and downloadable documents via our website to educate our prospects and gain their trust over time so that they will reward us with their business”?
Businesses can now implement energy efficiency improvements without having to pay the full cost of these measures up-front under the Green Deal. But the Green Deal is not the only option available.
Wherever your organisation stands in the Green Deal supply chain, you will have to plan for effective Green Deal marketing and that means providing helpful, high quality, trusted advice that resonates with your prospects.
The Green Deal is a way of borrowing money to improve the energy efficiency of your home or commercial property and paying it back out of the savings in energy bills that result. So is it worth it?