Circular economy: bringing ‘closed loop’ into the boardroom…with a bit of help from Dame Ellen

Elllen MacArthur is aiming to get 100 businesses to sign up to Circular Economy alliance

The business case for adopting a ‘closed loop’ approach was previously easy to ignore. But rising commodity prices, expensive energy and increasing landfill costs have done much to push circular economy thinking into the boardroom. And the ‘Dame celebre’ of sailing, Ellen MacArthur, believes she can help it happen faster.

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Why I Battled Climate Change To Attend Sustainable Brands 2012

The Internet is great for market research but attending a conference will refresh your mental picture of the audiences you’re creating content for.

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How to make the most of your green credentials and sell the sustainability message – a workshop for small business

green-marketing

How to make the most of your green credentials and sell your sustainability using effective green branding and green marketing.

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Creating value through innovation: is this the key to sustainability?

Google makes innovation part of everyone's job description

Innovation is often poorly understood and rarely harnessed to unlock the full value potential available within companies, but done properly, it can increase revenue, reduce costs, improve competitive advantage, improve company sustainability. So how do you recognise it and capture it?

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Electric motorsport: will the silent bikes prevail?

Michael Czysz’s electric TT

Dedicated petrol heads scoffed at the idea of electric bikes speeding around the Isle of Man TT with not much more than a mild buzzing sound. Yet as shown in Mike Neale’s new film Charge, electric bikes are not only serious competitors for speed, but demonstrate a solution to a greener future on the roads.

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